The World Health Organization classified PMS as a recognized medical disorder in 1993 but 48% of reproductive age women still experience clinically significant PMS that interferes with daily life.

You are not alone. And you deserve help.

Your 14 Day PMS Protocol.

Watch Explainer
1. Open Label Placebo Treatment
Eat your gummies whilst guided by the app to develop greater mind-body awareness.
Learn More About OLP
2. Digital Behavioural Therapy
Follow the CBT exercise in the app to reframe unhelpful thoughts so that you can alter the way you think and behave.
Learn More About CBT
3. Written Behavioural Therapy
You'll then do the day's exercise by hand to allow you to more deeply process your thoughts compared to typing. You'll  receive insight into what you've just done to help you understand yourself.
Learn More About Written Work

New scientific research shows placebos work even when you know they're placebos— the key that unlocks our approach.

Open-label placebos (OLPs) are “dummy” medications that contain no active medicine, but unlike traditional placebos, the user is told upfront they’re just placebos.

Research pioneered at Harvard Medical School in 2012 has shown that taking OLPs can help because the belief that “my brain can help my body” triggers real mood and pain-relief neurological pathways across a wide range of illnesses- the very same ones activated by prescription medication.

A 2025 peer-reviewed research study showed an 80% reduction in PMS symptom intensity using OLP

Frey Nascimento, A., Gaab, et al (2025). Efficacy of open-label placebos for premenstrual syndrome: A randomised controlled trial. British Medical Journal Evidence-Based Medicine.

Decreased PMS symptoms.

79%

Reduction in pain, bloating and negative symptom intensity1

Improved quality of life.

83%

Reported a decrease in day to day life interference.2

Improvement vs. control.

240%

Improvement over the control  with zero side effects.3

1) Participants who received OLP plus explanation rationale indicated the highest decrease of symptom intensity with a mean change of 18.00±18.56 (79.3% reduction)
2) Participants in the OLP plus rationale group indicated the highest decrease of interference from MC1 to MC3 with a mean (±SD) change of 2.73±2.90 (82.5%)
3) OLP adherence across > 6000 individual doses was 93.2% with zero adverse events reported after 6 weeks, a remarkable outcome and OLP + explanation reduced symptoms by 2.4x the control

Fake medicine.
Real neuroscience.
Why it works.

Why a Copables program can help you feel better using four neurodynamic mechanisms

1. Your Conditioned Healing Reflex

A lifetime of pill-taking and healthcare has wired your nervous system to launch repairs the moment you engage with a bottle or therapeutic healthcare advice. The familiar ritual lights up the same neural circuits that real drugs and real healthcare practices activate.

2. Expectation Engineering

Clear, science-backed explanations fuelled by scientific studies from world class institutions set a new prediction in your cortex: “I’m about to improve.” Your brain hunts for positive evidence to confirm this expectation and dampens your anxiety in the process - your brain becomes an optimist and starts looking for signs of improvement.

3. Neural Reset

Your conditions can create noisy feedback loops that amplify pain - you've received discomfort before so your brain expects it again, creating a negative thought pattern. By trying something new, the Copables placebo program can interrupt your existing negative thought loops, giving your sensory networks a chance to recalibrate from scratch.

4. The Reward of Agency

The very decision to try a Copables program and take your own health into your own hands can help. Neuroscience research shows that simply having the opportunity to make choices activates reward pathways in the brain, independent of whether those choices lead to better outcomes. The act of choosing treatment over helplessness itself feels good.

For example, research has shown that drivers that choose alternate routes when stuck in traffic feel less stressed regardless of outcome, because the act of choosing feels better than passively waiting. You feel better because you are in control.

No meds. No huge bills.
No doctor's office.

No chemicals.
No side effects.
Less than a single therapy session.
Only minutes a day in the comfort of home.

Backed by Gold-Standard Science.

A breakthrough Harvard trial first proved that openly prescribed placebos can ease real symptoms. Since then, hundreds of peer-reviewed studies—from Ivy-League labs to leading cancer centers—have confirmed the effect across pain, fatigue, mood, and gut disorders.
"Open-label placebo with treatment rationale significantly reduced PMS symptom intensity and interference in daily life, with women experiencing substantial improvements compared to treatment as usual and placebo without explanation."
Frey Nascimento A., Gaab J., Degen B. et al.
Efficacy of open-label placebos for premenstrual syndrome: a randomised controlled trial. BMJ Evid Based Med early online, bmjebm-2024-112875 (2025).
View Study
“Post-hoc tests indicated a significant decrease during the first four weeks, but only in the OLP group (t(11) = 2.29, p = .043), supporting the possibility that open-label placebo is an effective treatment for depressed patients under 65 with early-onset illness.”
Rabkin J.G., McGrath P.J., Rabkin R. et al.
Open-Label Placebo for the Treatment of Unipolar Depression: Results from a Randomized Controlled Trial. J Affect Disord 275, 69-75 (2020).
View Study
“The mean FACIT-F change at day 8 was 6.6 after open-label placebo vs 2.1 after wait-list control (P = .016), demonstrating significant reduction in cancer-related fatigue.”
Yennu S., Iyer S., Bruera E. et al.
Open-Label Placebo for the Treatment of Cancer-Related Fatigue in Patients With Advanced Cancer: A Randomized Controlled Trial. Oncologist 27, 815-823 (2022).
View Study
“Our analyses revealed that OLPs could be beneficial in comparison to no treatment in nonclinical (12 trials; 1015 participants) and clinical populations (25 trials; 2006 participants).”
Buergler S., Sezer D., Gaab J. et al
The roles of expectation, comparator, administration route, and population in open-label placebo effects: a network meta-analysis. Sci Rep 13, 11827 (2023).
View Study
“The primary outcome hot-flush score decreased by 43% after 4 weeks of placebo intake, which was significantly better than a 19% reduction in the no-treatment group (Cohen’s d = 0.86).”
Pan Y., Meister R., Löwe B. et al.
Open-label placebos for menopausal hot flushes: a randomized controlled trial. Sci Rep 10, 19228 (2020).
View Study
“An open-label subcutaneous placebo (saline) injection led to significant improvements in pain intensity, mood, and sleep at 1 month post-treatment compared with usual care.”
Ashar Y.K., Sun M., Knight K. et al.
Open-Label Placebo Injection for Chronic Back Pain With Functional Neuroimaging: A Randomized Clinical Trial. JAMA Netw Open 7, e2432427 (2024).
View Study
“The effect size for the main outcome measure (HAM-D-17) was medium (d = .54), which is larger than typical effect sizes for the drug-placebo difference in MDD RCTs and above the criterion for a clinically significant improvement.”
Kelley J.M., Kaptchuk T.J., Cusin C. et al.
Open-Label Placebo for Major Depressive Disorder: A Pilot Randomized Controlled Trial. Psychother Psychosom 81, 312-314 (2012).
View Study
“Participants taking an open-label placebo experienced a 29% improvement in fatigue severity and a 39% improvement in fatigue-disrupted quality of life compared with treatment as usual.”
Zhou E.S., Hall K.T., Michaud A.L. et al.
Open-label placebo reduces fatigue in cancer survivors: a randomized trial. Support Care Cancer 26, 2179-2187 (2018).
View Study

We combine physical world therapeutics with cutting edge digital technology to help you feel better.

A proven way to get better

CBT is a time-limited, problem-focused, highly structured treatment, based on the notion that “the way we think determines the way we feel and behave”.

It helps you restructure negative thought patterns and take a step back from your emotions to give you a better understanding of your own mind.

CBT is the gold standard of psychotherapy—the most researched and internationally recommended psychological treatment, with proven effectiveness rates of 40-80% across depression, anxiety, and other mental health conditions.

We'll make getting better fun.

"This is such an amazing concept I love that there's no meds involved but I somehow still feel better."

Aislinn Evans
Mental Health Advocate, Constega, New York

FREQUENTLY ASKED QUESTIONS

What do the gummies do? Are they medication or active ingredients?
The gummies are open-label placebos, meaning they contain no active medicinal ingredients. They serve as a physical ritual to anchor your daily mental health practice, leveraging your mind's natural ability to promote well-being through the power of routine and positive expectation.
Is this a substitute for traditional therapy or medication?
Our therapeutic programs are designed for adults experiencing mild to moderate low mood, anxiety, or trouble sleeping. It applies proven CBT techniques in an accessible format but is not a substitute for professional medical advice, diagnosis, or treatment for severe mental health conditions. No prescription is required.
How much time will I need to commit to the program each day?
Each daily therapeutic exercise is designed to be completed in just a few minutes, allowing you to easily integrate it into your schedule. This bite-sized approach ensures consistent progress without feeling overwhelming.
What happens after the 14-day program is complete?
Once you've completed your 14-day journey and unlocked each day's therapeutic technique, the digital content will remain accessible to you forever. Additionally, if you complete all daily check-ins, you'll receive a special physical completion prize to acknowledge your achievement. You will be able to continue your mental health journey by enrolling in another one of our new 14 day journeys.
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PMS can be hard.
Together, we can make it sweeter.

Fake Medicine. Real Neuroscience.
Why do Copables work?

The 6 mechanisms that underly the effectiveness of OLP's.

A lifetime of medical conditioning
Your brain has a lifetime of conditioning and subconsciously associates treatment with real relief - an automatic learned response

The Process:
Every time you've taken medicine in the past, your brain created an automatic association between pill-taking and feeling better.

This creates a conditioned response - like Pavlov's dogs salivating at a bell, your body subconsciously automatically starts healing processes when you take any pill.

We've all had experience of opening a bottle of pills or medicine, taking the pills with some water, and getting some relief of symptoms. Every time we have this experience it strengthens an association between the process of taking the pills and the relief of symptoms.

This conditioning works below conscious awareness - you don't need to believe it will work because the physical ritual of opening a bottle and taking something triggers the healing response automatically

Example:
When you open a pill bottle and take medication, your nervous system automatically begins releasing healing chemicals and reducing stress hormones - not because you think it will work, but because this sequence has been paired with relief thousands of times throughout your life.

Expectations caused by new conscious beliefs and predictions
When you learn how placebos work, you develop informed expectations about improvement - specific and conscious predictions about what will happen

The Process:
When you receive clear information about how placebos work, you develop informed expectations about improvement.

These aren't just hopes - they're specific predictions your brain makes about what you'll experience.

Your expectations change how you interpret sensations in your body.

Anxiety reduction is a major component - when you expect relief, you feel less anxious about symptoms, which itself reduces symptoms.

This differs from conditioning where the thought process comes consciously and directly from you, rather than from subconsciously from your past experience.

Example:
When told that 40% of PMS improvement in studies comes from placebo effects, you develop a specific expectation: "I may notice some improvement in my symptoms." This expectation makes you more likely to notice small positive changes and less likely to catastrophize about minor discomfort.

Disrupting Symptom Amplification
OLPs help break existing negative patterns that worsen symptoms

The Process:
In chronic conditions, the brain gets "stuck" in harmful loops where it amplifies pain/symptom signals.

These maladaptive patterns make symptoms worse than they need to be (like a broken amplifier that's turned up too high).

The placebo intervention interrupts these stuck patterns and "resets" the brain's processing.

Once the harmful amplification is disrupted, your natural healing processes can work normally again.

Example
:
If you have chronic pain, your brain might be stuck in a pattern where it interprets every small sensation as dangerous pain. The placebo intervention disrupts this "stuck" pattern, allowing your brain to process sensations more normally again.

Your physical interaction with a therapeutic directly creates healing responses - the real world has an effect on you
This is about how physical actions and environments directly influence your brain and healing

The Process:
"Our physical interaction with the world influences or even determines our cognitions"

The physical act of taking pills creates bodily sensations that trigger healing responses in your brain

Healthcare environments themselves (medical settings, caring practitioners, healing rituals) induce your body to react in healing ways"

Every treatment scenario has what Kaptchuk called a 'built-in placebo effect'. The setting matters: a view of nature, gentle music, a warm and caring environment"

Your body enacts healing through the physical performance of being treated, regardless of what your mind thinks

Example:
When you sit in a medical office, open a pill bottle, and swallow tablets while a healthcare provider explains your treatment, your body physically experiences "being cared for." These sensory experiences - the weight of pills in your hand, the taste of water, the warmth of the room - directly trigger neurological healing pathways, independent of your mental beliefs about the treatment.

Prediction Error Processing
Your brain is thrown off its usual rhythm and begins creating new, positive predictions for healing

The Process:

Your brain is constantly making predictions about what will happen next.

When you take a placebo with explanation, your brain updates its prediction model to expect healing.

Your brain then actively looks for signs of improvement to confirm its new prediction.

Small bodily changes that you might normally ignore are now interpreted as evidence of healing

The brain essentially generates healing sensations to match what it predicted would happen

Example:
When you take the placebo pill, your brain predicts "I should start feeling better." Then when you notice your stomach feels slightly different, your brain interprets this as "Ah yes, the healing is beginning" rather than dismissing it as random noise.

Increased awareness, autonomy and control over your own health
Patient beliefs about their own agency in healing is a crucial factor - when people believe they have some control over their health outcomes, this belief itself becomes therapeutic

The Process:
Open-label placebos work by enhancing patient autonomy rather than undermining it through deception.

When patients are fully informed about placebo effects and given the choice to participate, they feel empowered rather than manipulated.

Our data suggest that harnessing placebo effects without deception is possible in the context of
1) an accurate description of what is known about placebo effects,
2) encouragement to suspend disbelief,
3) instructions that foster a positive but realistic expectancy, and
4) directions to adhere to the medical ritual of placebo taking
This transparency creates a collaborative partnership where patients become active participants in their healing rather than passive recipients of treatment


Example:
When a doctor says "I'm giving you a placebo pill, but research shows that 40% of people with your condition improve with placebos, and your body has natural healing abilities that this might activate," the patient feels informed, respected, and empowered to be part of their own healing process. This sense of agency and partnership enhances the therapeutic effect rather than diminishing it through deception.

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Improve your relationship with your gut
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Take this test to assess your mental health.

I will guide you through each day's exercises.

Every day's exercises are voiced over by me. This is important because a strong relationship between parties is one of the most effective determinants of Cognitive Behavioural Therapy success vs being led through the process by a stranger.

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